Myself and my creative partner where tasked to showcase a wide range of Maybelline products at London fashion Weekend via two exhibition sites at Somerset House. Our concept was to re-create two areas of NewYork, Uptown and Downtown in each of the spaces, using directional New York signs as navigation. Downtown was gritty, colourful and playful reflecting the colourful Maybelline products, it had a scratch and sniff wall showcasing Babylips scents and a Photo Booth. We also created a wall with tubes full of products and proposed a gum ball machine where shoppers could purchase colourful products. Uptown was designed to look like a classic cocktail bar showcasing black and nude makeup, it had make over stations and a large cocktail bar area to purchase products.